Every online marketer is aware of the importance of SEO. They use SEO strategies and tactics to stay on top of the constantly changing search engine algorithms. It is crucial to gain in-depth knowledge about SEO otherwise increasing traffic and building brand awareness will be impossible.

The top three search results on the first page get more than 50% of traffic. Google gets more than 64,000 search queries in a second. Every online marketer desires to take advantage of this through their content marketing.

Many people are looking for helpful content like yours. Therefore let’s help them find you. You know the best SEO practices but there are multiple tiny technicalities, which can make a difference in your ranking on Google.

Australian Internet Advertising has the best group of SEO Sydney experts that can transform your online business into a lucrative machine. They use proven SILO, LSI, and other white hat techniques to enhance your rankings and gain organic traffic. There are some small technical things you need to be aware of that can damage your ranking on Google.

Bad blog comments

Every blog has to handle comment spamming. Black hat SEO uses semi or fully automated bot to post hundreds of spam content across hundreds of sites in just one day. The aim is to build backlinks and direct traffic. Bad blog comments or spam pollute your blog and damage your ranking even if there are nofollow links associated with these comments. Google considers your site distrustful because spam is associated with dangerous keywords and low-quality links.

Moderate your comments using a strong spam filter. Even if everything does not get caught, they will snag inappropriate language and comments. Create guidelines for your guest blogging site and even have a comment policy set.

Poor site speed

Google considers site speed to rank pages. Site speed is essential for user experience. Slow speed means high bounce rate and low average time-on-page, which badly impact on conversions.

Slow speed is a hurdle for Google bots because they find it hard or impossible to crawl and index your site. Use specific tools to test pages load time. Common issues that slow site speed is too big images, your host, externally embedded videos, or inefficient coding.

To resolve this compress images and scripts, reduce redirects, and don’t allow caches to expire.

Broken links and images

Visitors follow a specific link to your webpage. They expect to find the content they came in search of, but land on the 404 error page. It defines bad user experience, which can damage your Google ranking. Use tools to check your external & internal links as well as broken images.

You cannot control external links but proactively prevent internal broken links. The first step is not to delete or move content, but update it. You can set 301 redirects to the new URL, if necessary. Excessive use of 301s can create site speed issues.

Ignoring SSL

Google prefers HTTPS, so never ignore switching. An SSL certificate proves that the server and website are encrypted. Encrypted data is hard for scammers to decipher. Buy a dedicated IP address to get an SSL certificate. HTTPs means users’ data is secure.

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